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Jupiter Research and marketing firm iProspect recently completed a survey concluding that most people using a search engine expect to find what they are looking for on the first page of results.

The study surveyed 2,369 people from a US online consumer panel. At most, people will go through three pages of results before giving up. Some 90% of consumers clicked on a link in these pages, up from 81% in 2002.

Robert Murray, president of iProspect, said the study shows the "increased importance of being found in the first top search results".

"It's time that companies that are refreshing, re-designing, or launching a new website start with the end in mind. If no one can find it, no one will use it."

All of Chi Storm’s websites are designed with search engines in mind, see our search engine optimization services for more information.


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